Our Story: Rooted in the Soil
"Technology is the most powerful tool for equity in agriculture."
2,500+
Farms Served
9
Countries Active
18%
Average Yield Improvement
22%
Average Input Cost Reduction
A Problem Too Big to Ignore
AgriDoer didn't start in a startup incubator. It started with a question asked on a family farm in Kenya, watching a father lose half a season's maize to a pest he couldn't identify fast enough.
A Continent Left Behind
Africa feeds a quarter of the world's population — yet its farmers remain among the most resource-constrained on earth. Outdated information, broken supply chains, fragmented markets, and absent infrastructure trap hundreds of millions of smallholders in cycles of guesswork and loss.
What If Technology Could Even the Playing Field?
The founders of AgriDoer — themselves from farming families across East Africa — refused to accept that precision agriculture was only for the wealthy. They asked a harder question: what would this look like if we built it for a farmer with a 2G phone and four acres of maize?
Built in the Fields, Not in a Boardroom
The first version of AgriDoer was tested by 47 smallholder farmers in Kenya before a single investor heard the pitch. We lived alongside them for three seasons, watching what worked and what didn't. The platform you see today is the result of thousands of those field sessions.
2,500+ Farms. 9 Countries. Growing.
AgriDoer now serves farmers, cooperatives, agribusinesses, and rural supply chains across Sub-Saharan Africa. But we measure success the same way we always have: by whether the farmer at the end of the road has a better season than the one before.
Agriculture is not a problem to be disrupted. It is a relationship to be deepened — between the farmer and the land, between data and decision, between this season and the next.
— AgriDoer Founding Principle
African Farmers Deserve Better Tools
80% of Africa's food is still produced by smallholder farmers — yet they operate with less data, less market access, and less infrastructure than almost any other group of agricultural producers in the world.
When a weather alert arrives 48 hours late. When market prices are only available to traders with radio connections. When a pest outbreak spreads across a cooperative because there was no early-warning system — each of these moments is a compounding loss that follows a family for a season, or a decade.
We built AgriDoer to close that gap. Not by transplanting a system designed for Iowa corn farmers onto Ugandan red soil, but by designing intelligence that understands African crops, African markets, and African realities from the ground up.
600M+
smallholder farmers in Sub-Saharan Africa
40%
of harvest lost post-production in fragmented logistics chains
70%
of farmers lack access to real-time market price data
$48B
annual agricultural losses from preventable causes
The Values That Drive Every Decision
These aren't words on a wall. They're the principles that determine which features get built, which markets we enter, and how we price our products.
Farmer First
Every feature we build starts with one question: does this make a real farmer's life measurably better? If it doesn't, we don't build it.
African Intelligence
We don't adapt foreign platforms for Africa — we build upward from African soil, climate, language, and market structures. It shows in everything from our alerts to our pricing logic.
Data Sovereignty
Your farm data belongs to you. We don't sell, share, or broker your operational data. You can export or delete it at any time, with no questions asked.
Radical Inclusion
Agriculture in Africa is majority smallholder. We price our products to be accessible to a one-hectare farmer in rural Kenya, not just a 500-hectare operation in the Karoo.
Local First, Global Ready
We localise deeply — Swahili, Hausa, Amharic — and are expanding continually. When markets shift globally, our farmers feel it first and respond fastest.
Compounding Impact
We measure our success in yield improvements, cost reductions, and income growth across every farm on our platform — not just user count or revenue.
What Does the Future Look Like?
We believe the next generation of African agriculture doesn't look like more of the same — it looks like a continent where every farmer, regardless of land size or location, has access to the same quality of decision-support that the world's most advanced farms enjoy.
That means a farmer in rural Zambia getting the same crop disease early-warning that a commercial farm in the Netherlands receives. It means a three-person cooperative in northern Ghana having access to logistics coordination as sophisticated as a global supply chain. It means soil data collected today informing planting decisions for the next five seasons.
We're not there yet. But we're building toward it — season by season, farm by farm, decision by decision.
Pan-African Coverage
Every country, every crop type, every soil zone — a unified intelligence layer for the continent.
Open Data Standards
Advocating for farmer-owned data standards so no single platform holds the keys to Africa's agricultural intelligence.
Cooperative Infrastructure
Building tools that make group farming as efficient as industrial operations, without losing the community at the center.
Join the Movement
Whether you're a smallholder farmer, a cooperative leader, an agribusiness, or a food systems investor — there's a place for you in what we're building.
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